Benchmarks are unique to the Ceterus platform and offer comparisons of your location(s) to multiple variables in an easy to digest view of month over month performance. We define these benchmarks as the "secret weapon" to understanding how to run your business more strategically within your franchise.
Where Do I Find the Benchmarks Page?
- Log into the Ceterus app
- Click on Performance in the left hand navigation menu
- Select Benchmarks
The Benchmarks Page gives you the ability to view two different views: Summary or Detail View
Remember
Benchmarks for the previous month will not display accurate data until the 15th of the following month
Benchmarks Breakdown
Benchmark | Description |
---|---|
Revenue | The total amount of income generated by the sale of goods or services related to the company's primary operations |
Operating Margin | A measure of profitability, it indicates how much of each dollar of revenue is left over after both cost of goods sold and operating expenses are considered |
Facility | Cost of the facility associated to the location (rent, property taxes, facility expenses) |
Net Operating Income | This is the gross profit of the location, minus the total operating expenses |
Personnel | Employee/labor expenses (salaries, recruiting, employer taxes, payroll processing, training) |
Marketing | All expenses related to marketing (advertising, promotions) |
General and Administrative | General and operating expenses (dues/subscriptions, office supplies, franchise fees, uniforms) |
Cost of Goods/Services | The direct costs of producing the goods/services. This amount includes the cost of the materials and labor directly used to create the good |
Comparison | Description |
---|---|
All | All locations with Ceterus and within the same concept |
Same Age | All locations with Ceterus and are approximately the same age |
Same State | All locations with Ceterus and are in the same state |
Your Group | If multi-unit owner, this compares to your other locations |
Prior Year | Compares to prior year numbers *if available |
Note
Numbers are pulled straight from the last month closed P&L. The P&L numbers come from the POS and Bank Connections. Sales numbers come from the primary operating accounts
Navigating the Summary and Detail Views
Summary View
- Select the Date and Location you want to review
- Hover over each graph to view details
Downloads
At this time, there is not an option to download the Benchmark Graphs in Summary View. You can export the Detail View to provide to your team-members
Detail View
- Select the Date and Location you want to review
- Select a Filter to narrow down your view
- The details of your report will display the columns broken down by Account, Your Business, % of Revenue for your Business and the selected filter and the % Difference
- Use the drilldown feature to select the dollar amount in the Your Business column and see the transactions associated with that account
- Export the Detail view and the drilldowns by selecting the blue download button in the top left corner
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